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The Intangible Investor takes a hard look at the ways businesses generate return on inventions and ideas, and how they and others profit.
Bruce Berman's fifth book also reveals what are behind patent "trolls" and who are the real bad actors gaming the IP system. It goes to the heart of the innovation economy, and provides businesses, investors and general audiences: (1) a basis for understanding how IP can generate hidden value (2) a foundation for what is meant by patent quality, and who, in fact, are the IP systems' bad actors, and (3) a context to discern IP developments of the recent past in the hope of providing a clearer vision of the future.
"One of the most remarkable things about this collection is how these essays have weathered the test of time," says Gene Quinn, editor of the popular IP Watchdog and a patent attorney in the foreword to the book. "While the 64 essays in The Intangible Investor stretch back to 2003, they are as relevant today as they were when they were written, which is a testament to Berman's forward thinking and understanding of the issues."
Viewed collectively the contributions in The Intangible Investor provide entrepreneurs, investors, IP professionals, and the general public useful intelligence about how the IP industry works, and a historical context for what it means for the future. The book took eleven years to produce and includes columns originally contributed to IAM on a wide range of IP topics from patent transactions to illegal file sharing, legislation, valuations and public IP licensing companies (PIPCOs).
The title is a play on unapparent stakeholders who rely on intangible assets like patents that escape the balance sheet. The Intangible Investor is also an allusion to Benjamin Graham's The Intelligent Investor, which after 65 years is still the definitive book on value investing. This book is intended for anyone interested in business, new ideas or investing.
- Sales Rank: #3125376 in Books
- Published on: 2014-03-11
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .64" w x 6.00" l, .84 pounds
- Binding: Paperback
- 284 pages
Review
"For many years Bruce Berman has been a leading voice for balance in the country's vital patent system, and he has remained consistent seeing the system as an integrated whole, helping everyone. In this collection, the reader is shown just how, if properly maintained, investment and the other parts of the overall system work together to benefit American technological leadership, global competitiveness, and economic growth."
Hon. Paul R. Michel, Chief Judge for the United States Court of Appeals for the Federal Circuit, 2004-2010
"Bruce Berman has been at the cutting edge of the IP discussion more than 20 years.
From 'patent trolls,' to monetization, to international piracy, he pulls back the curtain to
expose and explain what is really going on."
Q. Todd Dickinson, Executive Director, American IP Law Association (AIPLA) and former Director of the U.S. Patent and Trademark Office
"Bruce has the ability to write about intellectual property, especially patents, as business assets, clearly, without the typical legal jargon. I've been reading his columns for many years and can recommend this book to all business leaders who want to truly understand the strategic value of IP rights as a business tool."
Ruud Peters, Chief Intellectual Property Officer and Executive Vice President, Royal Philips
"Berman's perspective is often fresh, always informed and frequently candid. This readable book provides essential intelligence for anyone interested in or affected by innovation."
Marshall Phelps, Vice President and Deputy General Counsel for IP and Licensing, Microsoft, 2002-2010; former Vice President and head of IP Business and Strategy, IBM.
Udayan Gupta, Contributing Editor, Global Finance.
For those who really want to understand the implications of IP and why it is such a key weapon in a company's technology arsenal, and also a field of landmines, Bruce Berman's The Intangible Investor is necessary reading. Berman has been writing about the use and impact of intellectual property, well before it was fashionable. And because few understood the issues, he was forced to write about the subject in a disarmingly jargon-free and explanatory style.
Many of us are intangible investors - unseen stakeholders with an interest in what is provided by patents and other innovation rights, intangible assets by accounting definition. While IP rights may be owned by individuals or assigned to companies, how they are deployed, and by whom, is what gets most people riled up. The preceding decade's challenge was to discern "How are IP rights assets?" For the coming one it will be "How can IP rights best be used to support innovation?"
Berman's commentaries are excellent primers for understanding how the discussion around IP has evolved. Berman rightly points out that the complexity of the IP process and the difficulty in enforcing one's claims may have deterred many companies from getting involved. The lack of data also makes the valuation task difficult. But once patent auctions and other similar events happened, the task of mark-to-market became much easier. Companies that still shy away from valuing their IP aren't simply undervaluing their assets but also shortchanging their investors. Many patent owners still don't want to believe that patents can be sold or traded like tangible assets.
The Intangible Investor is not a complete guide to the IP discussion. But until another book comes out to discuss IP rights this may be the most illuminating set of commentaries - on the past, present and future of IP.
From the Author
"Most of us are intangible investors without knowing it. Unseen participants play an important role in innovation and its impact. IP rights have become a more discernible currency, even if they are not always respected or understood. Bad actors on both sides of the patent debate, especially lawmakers, have turned up the volume on the rhetoric. This book will help readers to sort things out."
About the Author
Bruce Berman is a business strategist, author and editor focused on the use and impact of intellectual property. In addition to The Intangible Investor he is responsible for the critically acclaimed From Ideas to Assets and three other books on innovation rights and business. Bruce heads Brody Berman Associates in New York, a communications management firm that helps patent and other IP holders to improve understanding and generate higher returns.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The Intangible Investor - The Insights from a Visionary and a Veteran Deal-maker
By Jack Lu
“New economy”, “intangible economy”, and “innovation-driven economy” …. We have read and heard about all of these since the dot com bubble. However, it would take a true visionary to forecast how the intangiblization of our economy will unfold. Bruce Berman is such a visionary. Reading the articles in The Intangible Investor that he wrote over the course of more than a decade, you would think that he was talking about today’s hot topics in IP industry. For example, he discussed the issues about patent troll in 2004 (Illegitimate Assertions?, page 29). Quite frankly, I would wish that both sides of the current debate over NPE or patent troll had taken a page from his book.
Most importantly, Bruce Berman is not only a visionary, but also a deal-maker. He is a veteran IP consultant and an entrepreneur in the industry. In this book, he explains the economics and finance of intellectual property, and provides many insights about IP market and transaction. If you are one of the IP market participants and are interested in monetizing or investing in IP assets, you definitely want to read The Intangible Investor.
1 of 1 people found the following review helpful.
A good read for IP managers, investors, and entrepreneurs
By Pedram Sameni
Bruce has done a great job putting all these chapters together. The book reviews the IP and patent in the past 15 years. It covers all the recent controversial events in the IP world, including the pros and cons of different practices in IP, why it has become such an important part of business, and why it demands the attention of CEOs. It extensively covers subjects such as NPEs, valuation and its challenges, and issues such as patent quality. The chapters are somewhat independent and readers can choose based on their preference. It is a good read for everyone interested in IP; however, I highly recommend it to IP managers, investors, and entrepreneurs who want to take a crash course and quickly become up to date about the state of IP today and develop an understanding of what has happened in the past 15 years, which may mark one of the most important periods in patent history.
0 of 0 people found the following review helpful.
Bruce Berman has done it again! The Intangible Investor ...
By Dipanjan Nag
Bruce Berman has done it again! The Intangible Investor is the latest book by Berman to show that intellectual property is the key to the success of an economy. This time with a chronology of how the IP landscape is changing, and how a corporation cannot afford to lack an IP strategy is obvious from this book. Anyone who is thinking of an IP strategy or trying to keep up with the even changing face of the patent landscape should benefit from reading this book.
The idea of US being the only place where IP is thought of as a strategic investment, is now gone out of the window. China and other economies are perhaps much more aggressive in looking at IP as an investment. With 80% of a company's valuation being intangible assets, it is imperative that a concerted strategy towards IP is the way to go.
This is a must read for corporate strategists, licensing professionals as well as aspiring IP investors.
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